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1

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 718 KB

english, 1993

2

Consideration Sets in Conjoint Analysis

Kamel Jedidi, Rajeev Kohli and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.43 MB

english, 1996

3

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Kamel Jedidi, Harsharanjeet S. Jagpal and Wayne S. DeSarbo

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 752 KB

english, 1997

4

Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology

Wayne S. DeSarbo, C. Anthony Di Benedetto, Kamel Jedidi and Michael Song

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 3.60 MB

english, 2006

5

Part 1 of 2 || The Spatial Representation of Heterogeneous Consideration Sets

Wayne S. Desarbo and Kamel Jedidi

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 598 KB

english, 1995

6

Simultaneous Multidimensional Unfolding and Cluster Analysis: An Investigation of Strategic Groups

Wayne Desarbo, Kamel Jedidi, Karel Cool and Dan Schendel

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.21 MB

english, 1991

7

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel

Journal:

Marketing Letters

Year:

1997

Language:

english

File:

PDF, 953 KB

english, 1997

8

Customer Value Analysis in a Heterogeneous Market

Wayne S. Desarbo, Kamel Jedidi and Indrajit Sinha

Journal:

Strategic Management Journal

Year:

2001

Language:

english

File:

PDF, 706 KB

english, 2001

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